“It’s like a soccer team, you put brilliant people together so at the beginning you have difficulties because you don’t have an automatic way of playing. Look at Jurgen Klopp at Liverpool,” says Georges Kern in reference to his five-year reign (and counting) as Breitling CEO and the brand’s subsequent rise in popularity and coherent direction. “The first season, second season, Klopp was amazing. He put a new team together, a new mentality, but it was the third season when he became champion. Why? Because you have this routine and suddenly you know what the other players in the team are doing. When you have that, when you have the talent and the right tactics to play a game, then you’re used to it, and suddenly you can scale and become a Premier League champion and Champions League winner. This is where AAA UK Breitling replica watches is now,” adds Kern.
We are speaking the week before Breitling and Kern make an exciting announcement around a special landmark for the luxury watch brand. Openly discussing the merits of achieving success in a relatively short period of time – against the backdrop of a global pandemic, Kern jokes that he tends to have all his best ideas in the shower. No doubt this includes his decision to embody Breitling’s aviation history by dressing as a pilot for the launch of the latest high quality fake Breitling Navitimer collection watches back in March. But when it comes to Breitling’s latest release – the perfect replica Breitling Cosmonaute watches – no intuition or strategy was really required, such is the backstory.
“When you’re successful, you need to be lucky also,” says Kern. “We are lucky to have this incredible space story whereby an astronaut asked Willy Breitling to redesign a new dial for a trip to space, because having 24 hours on a dial makes sense for an astronaut.” Of course, Kern is talking about Scott Carpenter’s request – written on NASA letterhead paper no less – to Breitling HQ in 1962 to see if the brand would design Swiss made Breitling copy watches for the Mercury-Atlas 7 mission to space. Fortunately, Breitling was able to facilitate the request, returning a watch to Carpenter’s specs and liking just five days before the mission.
“Thank God, Willy Breitling did it because that watch was the first chronograph in space,” adds Kern, celebrating the beginning of what’s now a well-known story for Breitling.
Of course, it’s not possible to differentiate AM from PM in space, which is why the watch was designed as a 24hr dial. The tachymeter scale was deemed superfluous and removed and naturally, it came with a stretchy metal bracelet to sit over a spacesuit. Everything else shouted Breitling Navitimer replica watches for sale but Willy Breitling tweaked the name to be special to Carpenter and the mission – calling it a Cosmonaute.
“Space and the unknown still remain a dream to people. Even after Neil Armstrong put a foot on the moon, it’s still something incredible and now people want to go to Mars, so the fascination is still there,” says Kern of the human intrigue around out of this world experiences.
Always one for recognising a surefire commercial opportunity, not to mention the power of an anniversary like 60 years (to the day) since the mission took place, Breitling’s unveiling of the new 1:1 online super clone Breitling Navitimer Cosmonaute watches is a shrewd one, doused in a mixture of nostalgia and pure excitement and energy around space.
For the 2022 version, a platinum bezel has been added to what’s essentially a very simple watch to give it a bit more edge. It’s a hand-wound B02 movement, retains many of the original’s characteristics and is limited to 362 pieces to acknowledge the spacecraft’s trip around Earth. Price-wise, it’s £8,700 on a steel bracelet and £8,400 on a black alligator strap.
In another twist, unbeknown to anyone, the original is still in existence and was itself unveiled alongside the new version. After the successful mission in 1962, Carpenter et al caused slight panic when they missed their landing spot by a few hundred miles. They ended up in the sea northeast of Puerto Rico and as a consequence, Carpenter and his Cosmonaute spent the best part of 40 minutes in the ocean, with water seeping into the top Breitling fake watches. For this reason, it was sent to Breitling to repair, but instead of fixing and returning it, a new one was sent back to him. Breitling kept the original that orbited space, and now 60 years later, it’s having another moment under the sun (less literally this time).
“It’s totally rusted but looks beautiful and no collector on the planet ever saw that watch!” adds Kern, excitedly.
While not all of us (read: no-one) will require a 24-hour dial in order to tell the time while cruising through space, the trend towards such dials poses a more philosophical question on time. “If you want to slow down your life, obviously the hours and the minutes turn much slower on a 24-hour dial than in 12 hours,” says Kern. “Having a 24-hour dial is a statement for a different life, different philosophy.”
Kern is thankful that Breitling as a brand can rely on such a wealth of historical context and relevance when it comes to creating cheap replica Breitling watches In today’s consumer-driven world. “Of course, you have a strategy, a vision. You go into the files and the history, you have professional design but at the end of the day, success comes from intuition and the beauty of that is you cannot copy it,” says Kern. “Strategically we are compact but I think we’re super sexy compact, and that’s intuition.” The ability to operate independently – like Rolex, Patek Philippe and Chopard can – is where this intuition is best fostered, with Kern and those brands’ respective CEOs able to be as reactive and fluid with their approach.
Kern was right, it is just like Jurgen Klopp’s Liverpool. The blueprint is there, but it’s all about how you execute your strategy – be it on a football pitch or in the watchmaking factory.
